Global Privacy policy

Bombardier Recreational Products Inc. (together with its affiliate companies and subsidiaries, “BRP”, “we”, “us”) is a global leader in the world of powersports vehicles and propulsion systems, which carries some of the following brands:

• ALUMACraft®
• Can-Am®
• Lynx®
• Manitou®
• Quintrex®
• Rotax®
• Sea-Doo®
• Ski-Doo®

Personal information is any information that identifies you directly (for example, your first and last names), or indirectly by combining or associating several information about you (for example, your car plate and your home address).

• Information you provide us with, for example when you are completing a form online on our websites and mobile apps;
• Information shared by our dealers and distributors, for example when you purchase our products and services;
• Information automatically collected, for example via cookies when you are browsing on our websites and mobile apps.

We use your personal information for various reasons, mostly to:

• Provide you with the product or service you requested;
• Register your BRP product;
• Offer you customer support;
• Send you commercial communications about our products and services;
• Perform analytics to have insights on how to improve our products and services;
• Offer you personalized experience, content, or offers and services based on profiling or geolocation technologies.

Your personal information can be shared where necessary to the following categories of recipients:

• BRP affiliates and subsidiaries;
• BRP dealers and distributors;
• BRP services providers e.g., payment providers, cloud providers, transportation/shipment providers;
• BRP agents or contractors;
• BRP partners e.g., market research partners;
• Social media platforms;
• Law enforcement and other regulatory authorities when we are required by law to disclose your personal information to them.

When disclosing your personal information results in its transfer outside of your country of residence, we implement specific safeguards which are explained in the following sections of this Policy: COUNTRY-SPECIFIC ADDITIONAL PRIVACY POLICIES and HOW DO WE PROTECT YOUR PERSONAL INFORMATION.

The rights you have depend on your country of residence and on which laws or regulations apply to your situation, but in most cases, you have the right to:

• Request that we confirm if we hold personal information about you and give you access to it;
• Rectify your personal information when inaccurate or no longer up to date;
• Ask a question about how we handle your personal information;
• Make a complaint in relation with our handling of your personal information;
• Ask us to no longer send you our commercial communications.

To know about any additional privacy rights you may have, please read the following sections: YOUR RIGHTS OVER YOUR PERSONAL INFORMATION and COUNTRY-SPECIFIC ADDITIONAL PRIVACY POLICIES.

To exercise your privacy rights or ask us anything about this Policy or how we handle your personal information, you can reach the BRP Privacy Officer in any of the following ways:

• Email: privacyofficer@brp.com
• Postal mail:

Bombardier Recreational Products Inc.

Attention: Legal Services

726, St-Joseph Street

Valcourt, Quebec

J0E 2L0

Canada

• Phone: at 1-888-272-9222
• Online Privacy Rights Portal (upcoming)

How and When We Collect Your Personal Information	Type of Personal Information We Collect About You
Information you provide: When you visit our dealers; When you browse our websites; When you call our in-house sales representatives; When you subscribe to BRP’s newsletters; When you participate in BRP-sponsored contests and sweepstakes; When you register to and attend BRP-sponsored events; When you request a quote or additional information through our online forms; When you book an adventure through our online forms; When you start a conversation with our chatbots; When you manage your notification choices online in your preference centre; When you register your BRP product for ownership, safety recall, and warranty purposes; When you participate in a survey; When you contact our customer services group for assistance with your BRP products or for after-sales service.	Your identification information, such as your full name; Your contact information, such as your phone number, your postal address, or your email address; Your connexion information to log into your account such as username and authentication means; Your preference settings, such as your language; Your comments, opinions and reviews of our products and services; Information on your personal or professional situation such as your family status, your occupation, or your income bracket; Content you share with us, such as pictures of your adventures with our vehicles.
When you use BRP GO! mobile application; When you allow geolocation on the mobile application BRP GO!; When you allow geolocation on the BRP Connect functionalities; When you activate your vehicle through our activation processes on our websites or other mobile applications such as BRP GO!	Your location information using your mobile device GPS such as the time of start and end of your trip, speed, direction, longitude, and latitude, your country, ZIP code; Points of interest you save; Your feedback with respect to your use of our mobile applications such as BRP GO!; Aggregated information on your location, combined with your riding behaviour.
When you activate cookies on our websites and mobile apps, these cookies and similar technologies collect your information – Please see the HOW DO WE USE COOKIES AND SIMILAR TECHNOLOGIES section to know more.	Information about the type of device you use to access our websites; Your device’s operating system version, brand and model; Your IP or MAC address; Your general geographical location as indicated by your IP address; Your browser type; Webpages you view on our or our dealers’ or distributors’ websites; Whether and how you interact with content available on such websites.
When you purchase or use a BRP product or service, such as a BRP vehicle through BRP directly or through a BRP dealer or distributor.	Your full name; Your full address; Your phone number; Your email; Your ownership or purchase history; Your language of communication; Your payment information, such as your credit or debit card number (in certain circumstances) so that your purchase can be completed; Your vehicle information such as model, vehicle identification number (VIN), mileage and configuration detail; Other sales and services information. When we process your payment information, it is usually managed by a third party via secure methods and not stored in our systems.
Information collected automatically: When you navigate on our websites or mobile apps via cookies or similar technologies for which your consent is not required – Please see the HOW DO WE USE COOKIES AND SIMILAR TECHNOLOGIES section to know more.	Your information about the type of device you use to access our websites; Your device’s operating system and version; Your IP or MAC address. Your general geographical location as indicated by your IP address; Your browser type; Your browsing behaviour, such as webpages you view on our or our dealers’ or distributors’ websites; Your interaction with our content available on our websites and apps; Your vehicle information such as location and movements, other usage or telemetry data, vehicle serial number, purchase and delivery date, unit usage; Your unique user ID associated with your mobile or web application such as an advertising ID.
Information collected from other sources: We may receive information about you from: Our dealers and partners with whom we offer services or engage in joint-marketing activities (for example, during contests and sweepstakes); Social media platforms such as Facebook/Meta, Google, Twitter, LinkedIn, Instagram, when you interact with us on those platforms; Driving schools when you participate in joint programs.	Your demographic information such as full name, email address, language; Your interaction with social media platforms such as: o   User behaviour, by tracking how much time you spend on which pages, which links users chose to click on, what users like or not; o   User device, in particular IP address (captured and stored only in anonymized form), screen size, type (unique device identifiers), browser information, geographical location (country only), preferred language used to display on our website; Your customer identification number (Customer ID) for BRP GO! attributed to you.

BRP handles your personal information as described below:

Our Reasons	In Detail
Manage your order of BRP products and services, bought from us directly or from our dealer’s and distributor’s network	Process your order; Complete your order and provide you with the requested products and services; Service your BRP product; Coordinate with our service providers to deliver your order or provide the service requested; Configure your BRP product or enable features; Provide you with information or content that may be relevant to you e.g., notify you when your vehicle may need servicing and locating your nearest dealership; Follow up with you about your purchase or use of our services e.g., obtain your feedback and measure customer satisfaction via surveys; Manage your BRP account; Manage your subscription to our events or contests; Calculate taxes on your order; Comply with applicable laws and regulations.
Personalize your experience, our products and services and interactions with you	Using geolocation and location-based technologies if you enable these technologies to: o   Provide you information or content that may be relevant to you such as your ride creation and completion; o   Notify you when your vehicle may need servicing; o   Locate your nearest dealership. Using technologies to assess certain of your characteristics based on your data, your interests, or your behaviour ("profiling") to: o   Create your personalized profile on your products, behaviour, and characteristics in our internal databases; o   Create consumer segments; o   Personalize our interactions with you including sending personalized communications and marketing materials; o   Send you promotional material in your preferred language and on a specific product that can enhance your current vehicle usage.
Manage your BRP products registration, warranty, security, safety recall, and dispute resolution	Register your BRP product; Establish ownership of individual BRP products; Protect your security and safety; Perform safety recalls; Offer warranty and after-sales service to you; Detect and prevent theft; Handle disputes involving you, other employees or third parties; Enforce our agreements; Comply with applicable laws and regulations.
Provide customer support, assistance, and after-sales	Respond to customer inquiries; Diagnose product problems; Notify you of issues in relation to your vehicle; Assist you with any delivery issues; Establish your vehicle ownership and manage any related transfers or disputes; Handle returns; Offer after-sales service; Repair BRP products; Troubleshoot technical or other issues relating to the delivery of BRP vehicle and services; Continuously improve product quality; Cross-check information in certain circumstances such as in connection with warranty claims or to check if recalls have been properly performed; Update you on a support issue; Send you notices and violation of use about your use of our mobile applications such as BRP GO!; Provide other customer care and support services including your privacy rights requests; Comply with applicable laws and regulations.
Send commercial communications	Give you information about your account or a BRP product you own or a service you receive; Inform you about new BRP products, services or features; Share news about contests, promotions, and events or discuss products or services offered by BRP that may be of interest to you.
Perform online behavioural advertising through cookies and similar technologies	Understand how you interact with our websites, our mobile applications, our products or services, and our advertisements on third-party websites, such as Facebook/Meta; Measure the effectiveness of our web pages, mobile applications, products or ads; Enable us to show ads that are more relevant to you; Create custom audiences on social media platforms, such as Facebook/Meta; Serve advertisements via these platforms that are relevant to your interests or to individuals that these platforms have identified as sharing similar interests. To learn more about your privacy choices in respect to cookies and similar technologies used for online behavioural advertising, please see the HOW DO WE USE COOKIES AND SIMILAR TECHNOLOGIES section.
Perform data analytics and statistics for business intelligence	Tailor your experience and services (including personalized marketing) based on your consumer profile; Create statistics helping us analyze how to improve our products and services, such as testing new features or analyzing vehicles life cycle; To better understand BRP consumer behaviour and group consumers into categorized audiences based on set criteria; Develop and improve our BRP products and services and your experience, including maintaining and improving the performance of our BRP products and services, developing and adding new features or capabilities; Develop aggregated analysis, statistics, and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business.
Prevent, detect, and control fraud and any unauthorized or illegal activities	Detect and control fraud in relation to BRP products or services purchase; Manage illegal or unauthorized activities and cyberthreats; Comply with applicable laws and regulations.

Your personal information will be shared with BRP employees who have a need to know to perform their duties as well as authorized recipients. Therefore, the following categories of recipients access your personal information where necessary for the justifications below:
 

Categories of Recipients Who May Have Access to Your Personal Information	Why They Need to Have Access to Your Personal Information
BRP affiliates and subsidiaries	For uses described in this Privacy Policy; For internal audit purposes to control and improve how we operate; Other uses communicated to you before or at the time your personal information is shared with BRP affiliates and subsidiaries.
Service providers: Authentication service providers; Call centres; Cloud providers; Digital marketing companies and marketing consultants; Event analytics service companies; GPS technology companies; Hosting providers; Information technology and software companies; Insurance and finance companies; Internet providers; IT integration or development partners; Logistics providers; Mail distribution companies; Parts and accessories companies; Payment processors; Platforms or tools providers (marketing platforms or customer data platforms, cross- channel marketing and marketing automation companies); Printing vendors; Providers of custom online maps; Security companies; Third-party marketers and developers; Transportation and shipment companies; Web analytics companies.	Help us operate our business and provide you with the requested product or service.
Agents or contractors	Perform services on behalf of and under instruction from us, and in accordance with this Privacy Policy.
Advertising & market research partners	Carry out marketing campaigns and market research activities on our behalf.
Social media platforms: Facebook/Meta; Google; Instagram; LinkedIn; Reddit; Sprout; Twitter.	Show ads to users who match the information we provide to these platforms; Show ads to users who share similar characteristics; Enable personalized and targeted marketing;  Measure and improve the performance of our ads on these platforms. BRP provides your email in a secure manner. The information shared with social media platforms (including Facebook/Meta) will be used to measure the effectiveness of BRP’s advertising campaigns and will be used by the social media platform for their own purposes. You can limit these disclosures by opting out of online behavioural advertising. You may do so by modifying or adjusting your ad settings (e.g., on Facebook/Meta) to be removed from custom audience lists.
BRP authorized dealerships and distributors	Provide our products and services; Send you their own marketing communications.
Other third parties	Sole purpose of a proposed or actual purchase, sale (including a liquidation, realization, foreclosure, or repossession), lease, merger, amalgamation, joint venture, strategic partnership or any other type of acquisition, disposal, transfer, conveyance, or financing of all or any portion of BRP, or of any of the business or assets or shares of BRP or a division thereof.
Law enforcement or governmental agencies and external auditors	Respect a law, regulation, search warrant, subpoena, or court order; For internal audit purposes to control and improve how we operate.

We take the following measures when sharing your personal information with recipients:

• We use a consistent security protocol with them;
• We require them to have privacy and security standards that are comparable to ours;
• We implement through our agreements with them, contractual protections and other measures to maintain the confidentiality and security of your personal information and to prevent it from being used for any other purpose. For example, we generally require our service providers to limit their use and retention of personal information to what is necessary to provide their services and to notify us in case of any actual or suspected confidentiality incident involving personal information;
• We have a due diligence process to ensure they are compliant with our requirements. This includes assessing their security practices, data protection policies, and compliance with relevant regulations;
• Access is strictly limited to only those persons who need to use it for the relevant purpose;
• When your personal information is made accessible or is transferred to a third party located outside your country of residence, we implement additional contractual safeguards to ensure that your personal information remains protected. Please read the COUNTRY-SPECIFIC ADDITIONAL PRIVACY POLICIES to know more about the safeguards we implement as they can vary from a country to another.

As it pertains to mobile information for text messaging purposes, note that this data is solely used by and for BRP for its own purposes. This information is not sold to any third parties or service providers.

Your personal information is only retained as long as necessary to achieve the purposes for which it was collected or used or as otherwise permitted or required under applicable laws.

We retain your personal information for:

• the purposes described in this Privacy Policy;
• the purposes communicated to you before or at the time your personal information is collected;
• our own legitimate business needs;
• complying with our legal or regulatory obligations;
• establishing, exercising or defending our legal rights;
• preventing, detecting, and investigating fraud.

If your personal information is needed for more than one purpose, we will retain it until the end date of the purpose with the longest duration. In any case, we will discontinue any use of information for purposes with earlier end dates as soon as such dates are reached.

Personal information that is no longer needed is either irreversibly anonymized or securely destroyed in accordance with applicable laws.

To learn more about our retention and destruction policies and practices, including the period of time that your personal information will be kept, you can contact our Privacy Officer as described in the HOW TO CONTACT US section at the beginning of this Policy.

In addition to the protective measures detailed in the WHO WE SHARE YOUR PERSONAL INFORMATION WITH section, BRP ensures that your personal information is protected against loss and unauthorized access, use or disclosure throughout its life cycle. Your personal information is kept secured and access is strictly limited to only those persons who need to use it for the relevant purpose. BRP employs physical, technical, and organizational measures to ensure your personal information receives an adequate level of protection while it is under our care, including when your personal information is transferred to one of our recipients located outside of your country of residence.

Our websites or mobile applications may offer links to third-party websites. The operators of linked websites may also collect your personal information (including information generated through the use of cookies and payment information) when you use their websites. To the extent permitted by applicable law, BRP is not responsible for how such third parties collect, use, or disclose your personal information. It is important to familiarize yourself with their privacy policies before providing them with your personal information.

BRP’s websites, applications, web apps, products, and services are not targeted to or intended for use by children. We do not knowingly collect personal information from children under the age of 16. Children under this age should not register nor provide BRP with any personal information without the consent of a parent or legal guardian.

If you think we have received personal information from children under the age of 16, please contact us as described in the HOW TO CONTACT US section at the beginning of this Policy.

The rights you have depend on your country of residence and on the laws or regulations that apply to your situation, but in most cases, you have the right to:

• Request that we confirm if we hold personal information about you and give you access to it;
• Rectify your personal information when inaccurate or no longer up to date;
• Ask a question about how we handle your personal information;
• Make a complaint in relation with our handling of your personal information;
• Ask us to no longer send you our commercial communications.

Please read the dedicated section in the COUNTRY-SPECIFIC ADDITIONAL PRIVACY POLICIES to know more about other privacy rights you may have.

Commercial Communications

We use your contact information to communicate with you by email or other means of electronic communication, such as text messages or phone. You can always ask us to stop sending you commercial communications. The simplest way to do so is to withdraw your consent, which you can do at any time, either by clicking the unsubscribe link at the end of any newsletter or commercial communication or by contacting our Privacy Officer as described in the HOW TO CONTACT US section at the beginning of this Policy.

However, when you withdraw your consent from receiving commercial communications from BRP, you may continue to receive commercial communications from our dealerships and distributors, who have their own independent consent management system. The reverse is also true; you may continue to receive commercial communications from us when you unsubscribe only to those sent by our dealerships and distributors.

Other Rights Specific to the Use of Certain BRP Websites or Mobile Applications

When you use certain of our mobile applications or websites, depending on their functionalities, you can:

• Modify your profile to ensure that only certain information appears to other users;
• Decide not to provide some of the information requested (it may limit some of the uses and functionalities available to you);
• Deactivate or block the sharing of your location when you use the website or mobile application, including when participating in group riding events;
• Modify your location settings and the location permissions in your device settings, to ensure that your location is only shared by your device to the application during your utilization of the application. If you further limit access to location information, this may prevent you from using some or all of the functionalities of the website or application;
• Accept or refuse to receive push notifications relating to the website or mobile application, which are sent to alert you of new information;
• Delete the mobile application at any time or delete your account. If you do so, it will result in the deletion of certain information, such as your planned and completed rides, riding statistics, points of interest, saved locations and friends where applicable.

How You Can Exercise Your Rights

If you wish to exercise any rights listed above or in the dedicated section in the COUNTRY-SPECIFIC ADDITIONAL PRIVACY POLICIES, you may make a request by contacting our Privacy Officer as described in the HOW TO CONTACT US section at the beginning of this Policy. BRP may require relevant information or details in order to properly authenticate you. Once available, you will also be able to directly submit your privacy requests online through our Online Privacy Rights Portal (upcoming).

If you want to exercise a right specific to the use of certain BRP websites or mobile applications, you can do so by following the procedure listed in the terms and conditions of the website or mobile application you are using.

Please note that applicable laws may restrict or limit your rights, which means that in some situations as permitted by applicable laws, we are entitled to deny your request. In any case we will explain to you the reason why we cannot fulfill your request as permitted by law.

Only you or an authorized representative may make a verifiable consumer request related to your personal information. You may be required to submit proof of your identity to make a privacy right request and we may not be able to comply with your request if we are unable to confirm your identity or to connect the information you submit in your request with personal information in our possession.

We do not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Complaint Resolution

We are committed to working with you to resolve any concern you may have about our use of your personal information or to obtain a fair resolution to any complaint. If, however, you believe that we have not been able to assist with your complaint or concern, you may have the right to lodge a complaint with the data protection authority in your country or supervisory authority. Please refer to the dedicated section in the COUNTRY-SPECIFIC ADDITIONAL PRIVACY POLICIES for more details.

This Privacy Policy will be modified from time to time. In this case, we will keep you informed by updating the “Last Updated” date at the top of this Privacy Policy or by any other means of communication where appropriate. We recommend that you check occasionally this website to inform yourself of any changes.

What Is a Cookie?

A cookie is a small text file placed on your computer or device when you visit a website. It is usually created when a new webpage is loaded.

Cookies store information on your computer or device in order to manage your website experience. They are designed to hold a small amount of data specific to a particular user and website to allow web pages delivered to be tailored to a particular user. Some pages contain a script which takes into consideration the data in the cookie, and so is able to carry information from one visit to the website (or related website) to the next. Cookies also store preference information to customize your website experience. Most web browsers allow you to control cookies through their settings preferences.

Cookies and Other Tracking Technologies Used by BRP
 

Strictly Necessary Cookies	These cookies are always active as they are necessary for the functioning of the website/mobile application. They are in response to actions you have taken such as logins, language preferences, browser settings, and auto-fill forms. You can set your browser to alert you when these cookies are being used or to block them. Please be aware that some parts of the website/mobile application may not work if you block these cookies.
Facebook/Meta Pixel	These cookies are provided by Facebook/Meta and help us measure the effectiveness of our advertisements by understanding what actions visitors take when they visit our websites or mobile applications. This allows us to create custom audiences on the social media platform and serve advertisements to users who match the characteristics of these audiences. You can manage your privacy and ads preferences through your account settings on Facebook/Meta.
Marketing Cookies	These cookies are used by BRP and third parties to build a profile of your interests, show you relevant communications, as well as to understand the performance of the advertising. They track information such as browser and device identifiers, the number of unique visitors, the number of clicks on ads, and most recently loaded pages. They are also used to build consumer profiles, including showing ads based on products that are viewed or acts that have been taken on BRP websites/mobile applications. By disabling these cookies, you will not receive a targeted advertising experience across different websites/mobile applications.
Analytics Cookies	We use analytics service providers, such as Google Analytics to obtain aggregated or statistical data about the actions taken by visitors to our websites or mobile applications. This helps us understand how our websites and mobile applications are used and improve our services. You can opt out of Google Analytics by using a browser add-on. We also use services that enable us to better understand our users’ needs and optimize our platform and users’ experience. These services use cookies and other technologies to collect data on:   Our users’ behaviour, by tracking how much time users spend on which pages, which links users chose to click on, what users like or not; On user’s devices, in particular IP address (captured and stored only in anonymized form), screen size, type (unique device identifiers), browser information, geographical location (country only), preferred language used to display on our website/mobile application. This information is stored in a pseudonymized user profile, and it will not be used to identify individual users or to match it with further data on an individual user.
Retargeting/Behavioural/Statistical Cookies	These cookies are used by BRP and third parties to create audiences that include lists of users who have interacted with the BRP website/mobile application in a particular fashion. These cookies do not contain any identifiers nor any personal identifiable information.
Clear GIFs	Clear GIFs (a.k.a. web beacons, web bugs or pixel tags) are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, though, clear GIFs are embedded invisibly on web pages, not stored on your hard drive. These “images” are automatically loaded to your browser/device when you visit our website or open an HTML-format email message from us, thereby letting us know if a certain page was visited or an email message was opened. Clear GIFs allow us to record simple user actions related to our websites and to email communications received from us, to help us determine the usage and effectiveness of our site and communications. We might use clear GIFs to track the activities of our visitors, help us manage content, and compile statistics about usage. We and our third-party service providers also might use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded. These can be blocked either by using a third-party applications or in the case of emails, by changing your settings to prevent images from being downloaded (where your email client supports this functionality).

 

Your Cookie Settings

You can completely disable some or all cookies in the advanced settings of your browser at any time. To learn more on BRP’s use of cookies, you may refer to our Cookie Policy.

This section supplements the information contained in our Privacy Policy and applies solely to clients, visitors, users, and others who reside in the states of California, Virginia, Connecticut, Colorado, and Utah (“consumers” or “you”).

Information We Collect and Handle

BRP US Inc., as the controller of your personal information, together with Bombardier Recreational Products Inc., handles the following categories of personal information as indicated with a “Yes” below:
 

Category	Collected by BRP?	Disclosed by BRP to third parties in the last 12 months, including for a business purpose?	Examples
Category A – Identifiers	Yes	Yes	Full name, address, email address.
Category B – Personal information, including as defined in the California Civil Code Section 1798.80(e)	Yes	Yes	Name, signature, address, telephone number, driver’s license or state identification card number, employment, other financial information.
Category C – Characteristics of protected classification under states laws (including federal)	Yes	Yes	Age, gender. We have access to age brackets and gender information on an aggregated basis through Google Analytics, which we use for statistical purposes.
Category D – Commercial	Yes	Yes	Transaction information, purchase history such as records of vehicles, product or services purchased, purchase tendencies, payment information.
Category F – Internet or other electronic network activity	Yes	Yes	Browsing history, search history, online behaviour, interest data, and interactions with our and other websites, applications, systems, and advertisements.
Category G – Geolocation	Yes	Yes	Device or vehicle location.
Category H – Audio, electronic, visual, and similar	Yes	Yes	Service call recordings, images and 3D models created in connection with our business activities.
Category K – Inferences drawn from any of the personal information listed above	Yes	Yes	To create a profile or summary about, for example, an individual’s preferences and likelihood to purchase our vehicles, products or services.

 

Categories A, B, C, D, F, G and K could constitute sensitive personal information, depending on the nature of the services and the context.

Sales of Personal Information

We do not sell your personal information to third parties for their commercial purposes, except when you specifically allow us to do so.

In the last twelve (12) months, we have not sold any personal information. Please also note that any third parties who would purchase the personal information we hold, would be prohibited from reselling it unless you have received explicit notice and an opportunity to opt out of further sales.

Your Rights and Choices

The following rights are in addition to those described in the YOUR RIGHTS OVER YOUR PERSONAL INFORMATION section:

California

• Right to be informed. You have the right to know how your personal information is being handled by BRP and ask us any questions you may have about it.
• Right to request that we disclose to you:
  o   if we process your personal information and, where applicable, the categories of personal information we collected about you and the categories of sources from which we collected such information;
  o   the specific pieces of personal information we collected about you;
  o   the business or commercial purpose for collecting personal information about you; and
  o   the categories of personal information about you that we shared or disclosed and the categories of third parties with whom we shared or to whom we disclosed such information in the preceding 12 months.
• Right to request that we delete personal information we collected from you, subject to certain exceptions.
• Right to not be discriminated against because you exercise any of your rights, by denying you a good or service, by charging you with a different price or rate for a good or service or by providing you with a different level of quality of a good or service.
• Right to direct us not to sell or share your personal information at any time (the “right to opt out”).
• Right to direct us to limit our use and disclosure of sensitive personal information at any time, to that use which is necessary to perform the services or provide the goods.
• Right to request that we correct inaccurate personal information about you, taking into account the nature and the purposes of processing of the personal information.
• Right to not be retaliated against for exercising your rights.
• Right to obtain a copy of your personal information that you have previously provided us in a portable and, to the extent technically feasible, readily usable format.

Virginia

You have all the above rights, as well as the following:

• Right to opt out of the processing of your personal information for purposes of targeted advertising, sale of your personal information or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.

Colorado

• Right to be informed. You have the right to know how your personal information is being handled by BRP and ask us any questions you may have about it.
• Right to request that we correct inaccurate personal information about you, taking into account the nature and the purposes of processing of the personal information.
• Right to opt out of the processing of your personal information for purposes of targeted advertising, sale of your personal information (applicable as of July 1st, 2024) or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.
• Right to request that we delete personal information we collected from you, subject to certain exceptions.
• Right to not be discriminated against because you exercise any of your rights, by denying you a good or service, by charging you with a different price or rate for a good or service or by providing you with a different level of quality of a good or service.
• Right to obtain a copy of your personal information that you have previously provided us in a portable and, to the extent technically feasible, readily usable format, where the processing is carried out by automated means.

Connecticut

• You have the same rights as the state of Colorado, but you also have the right to not be discriminated against from the processing of personal information that violates state or federal laws prohibiting unlawful discrimination against you. All your rights are applicable as of July 1st, 2023.

Utah (applicable as of December 31st, 2023)

• Right to be informed. You have the right to know how your personal information is being handled by BRP and ask us any questions you may have about it.
• Right to request that we delete the personal information we collected from you, subject to certain exceptions.
• Right to not be discriminated against because you exercise any of your rights, by denying you a good or service, by charging you with a different price or rate for a good or service or by providing you with a different level of quality of a good or service.
• Right to obtain a copy of your personal information that you have previously provided us in a portable and, to the extent technically feasible, readily usable format, where the processing is carried out by automated means.
• Right to opt out of the processing of your personal information for purposes of targeted advertising or sale of your personal information.

Exercising Your Rights

You can exercise these rights by contacting our Privacy Officer and as described in the HOW TO CONTACT US section at the beginning of this Policy.

To exercise the right to opt out and limit the use and disclosure of sensitive personal information, you may also submit a request to us by clicking here: Do Not Sell or Share My Personal Information or here: Limit Use and Disclosure of Sensitive Personal Information.

Appeal

If you reside in California, Colorado, Virginia or Connecticut, you may appeal our refusal to take action on a request within the legal timeframe provided for in the applicable law after you have been notified of our decision. To exercise your right of appeal, you may contact our Privacy Officer as described in the HOW TO CONTACT US section at the beginning of this Policy or call us at 1-888-272-9222.

This section supplements the information contained in our Privacy Policy and applies solely to clients, visitors, users, and others who reside in the Province of Québec (Canada).

Data Governance and Security

BRP maintains governance policies and practices, which ensure the protection of your personal information. In addition to the measures detailed in the WHO WE SHARE YOUR PERSONAL INFORMATION WITH section, depending on the volume and sensitivity of the information, the purposes for which it is used, and the format in which it is stored, we implement a combination of measures to protect your personal information, including:

• Internal policies and procedures defining the roles and responsibilities of our employees throughout the information life cycle;
• Employee privacy and data security training;
• Designating a Privacy Officer to monitor and manage BRP’s compliance with applicable privacy laws. The Privacy Officer’s role and responsibilities include:
  o   approving internal policies and practices regarding the protection of personal information;
  o   assisting in conducting privacy impact assessments (when required by law); and
  o   responding to privacy rights requests in accordance with this Privacy Policy and applicable laws;
• Procedures for receiving, investigating, and responding to complaints or inquiries regarding BRP’s personal information handling practices, including any confidentiality incident involving personal information and any request from an individual to exercise their privacy rights;
• Access controls that restrict access to your personal information to employees or service providers who have a business need consistent with the reason the information was provided;
• Generally accepted information security techniques, such as firewalls, data encryption, antivirus software and access control procedures;
• Framework limiting our retention of personal information to what is necessary to achieve the purposes described in this Privacy Policy, including providing you with the products or services requested. This framework also governs the disposal of your personal information and is more fully described in the HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION above.

Transfer of Personal Information Outside of the Province of Québec

For personal information involving Québec residents, transfers of personal information outside the province will be carefully reviewed prior to the transfer and an assessment will be done to ensure that they fall within the limits of applicable law and that the jurisdiction where the personal information is received offers adequate safeguards.

Privacy Rights

As a Québec resident, in addition to the privacy rights described in the YOUR RIGHTS OVER YOUR PERSONAL INFORMATION section, you have other rights in relation to your personal information, such as:

• Right to be informed. When your personal information is collected and subsequently on request, BRP must inform you of:
  o   the purposes for which your information is collected;
  o   the means by which the information is collected;
  o   your right of access and rectification;
  o   your right to withdraw consent to the communication or use of the information collected;
  o   the third parties for whom the information is being collected (if applicable);
  o   the category of third parties to whom it is necessary to communicate your information (if applicable);
  o   the possibility that the information could be communicated outside Québec (if applicable);
  o   the personal information that is collected from you (on request);
  o   the categories of persons who have access to the information within BRP (on request);
  o   the period of time the information will be kept (on request);
  o   the contact information of the person in charge of the protection of personal information (on request);
  o   the source of the information if BRP collects your personal information from another third party (on request).
• Right to request to cease dissemination or to de-index your personal information. You may require BRP to cease disseminating that information or to de-index any hyperlink attached to your name that provides access to the information by a technological means, if the dissemination of the information contravenes applicable law or a court order.
• Right not to be subject to automated decision making. If BRP renders a decision based exclusively on an automated processing of your personal information, you have the right to be informed no later than at the time we inform you of the decision. You also have the right to be informed on request of the personal information used to render the decision, the reasons and the principal factors and parameters that led to the decision and to have the personal information used to render the decision corrected. You also have the opportunity to submit observations to a member of the personnel of BRP who is in a position to review the decision.

You can exercise these rights by contacting our Privacy Officer as described in the HOW TO CONTACT US section at the beginning of this Policy.

You may also lodge a complaint with the data protection authority in Québec, the Commission d’accès à l’information du Québec.

This section supplements the information contained in our Privacy Policy and applies solely to clients, visitors, users, and others who reside in the European Union, Iceland, Norway, Lichtenstein, United Kingdom or Switzerland (“Europe”).

Bombardier Recreational Products Inc., having its corporate headquarters at 26 Saint-Joseph St., Valcourt, Québec J0E 2L0, Canada and BRP European Distribution SA., having its corporate headquarters at Avenue d’Ouchy 4-6, 1006 Lausanne Switzerland are considered "data controllers" under applicable laws because BRP determines how and why it handles your personal information.

BRP handles your personal information as described below:
 

Our Reasons	Our Legal Justifications
Manage your order of BRP products and services – Bought from us directly or from our dealer’s and distributor’s network
Process your order; Complete your order and provide you with the requested products and services; Service your BRP product; Coordinate with our service providers to deliver your order or provide the service requested; Configure your BRP product or enable features; Manage your BRP account; Manage your subscription to our events or contests.	Necessary for the performance of the contract we have with you.
Follow up with you about your purchase or use of our services (e.g. obtain your feedback and measure customer satisfaction via surveys).	Depending on the circumstances either: With your consent; Our legitimate interest to continuously improve and develop our products and services.
Calculate taxes on your order.	To comply with our accounting, fiscal, and tax obligations under laws and regulations applicable to us.
Personalize your experience and our products, services and interactions with you
Using geolocation and location-based technologies if you enable these technologies to: o   Provide you information or content that may be relevant to you; o   Notify you when your vehicle may need servicing; o   Locate your nearest dealership. Using technologies to assess certain of your characteristics based on your data, your interests, or your behavior (‘profiling’) to: o   Create your personalized profile on your products, behavior, and characteristics in our internal databases; o   Create consumer segments; o   Personalize our interactions with you including sending personalized communications and marketing materials; o   Send you promotional material in your preferred language and on a specific product that can enhance your current vehicle usage.	Depending on the circumstances either: With your consent; Based on our legitimate interest in getting to know you to better, personalize your experience, our products and services and interactions with you.
Manage your BRP products registration, warranty, security, safety recall, and dispute resolution
Register your BRP product; Establish ownership of individual BRP products; Offer warranty and after-sales service to you.	Necessary for the performance of the contract we have with you.
Protect your security and safety; Perform safety recalls.	Depending on the circumstances, either: To comply with our obligations under laws and regulations applicable to us, for example laws on products or manufacturers liability; Our legitimate interest of quality control.
Handle disputes involving you, other employees or third parties; Enforce our agreements; Detect and prevent theft.	Our legitimate interest to protect, establish, exercise, or defend our legal rights or in connection any actual or prospective legal proceedings.
Provide customer support, assistance, and after-sales
Respond to customer inquiries; Update you on a support issue; Provide other customer care and support services including your privacy rights requests.	Depending on the circumstances, either: Our legitimate interest to provide you with an answer to your inquiry or issue; To comply with our obligations under privacy laws to manage and handle your privacy requests.
Assist you with any delivery issues; Handle returns; Offer after-sales service; Repair BRP products; Establish your vehicle ownership and manage any related transfers or disputes; Cross-check information in connection with warranty claims.	Necessary for the performance of the contract we have with you.
Diagnose product problems; Notify you of issues in relation to your vehicle; Troubleshoot technical or other issues relating to the delivery of BRP vehicle and services; Cross-check information to check if recalls have been properly performed.	Depending on the circumstances, either: To comply with our obligations under laws and regulations applicable to us, for example laws on products or manufacturers liability; Our legitimate interest of quality control.
Send you notices and violation of use about your use of our mobile applications such as BRP GO!	Our legitimate interest to protect, establish, exercise, or defend our legal rights or in connection any actual or prospective legal proceedings.
Send commercial communications
Give you information about your account or a BRP product you own or a service you receive; Inform you about new BRP products, services, or features; Notify you of security and other types of updates; Share news about contests, promotions, and events discuss products or services offered by BRP that may be of interest to you.	Depending on the circumstances, either: With your consent to receive our commercial communications; Our legitimate interest to promote our products and services by sending you news and content about our products and services and/or to keep our websites, apps and IT systems safe and secure.
Perform data analytics and statistics for business intelligence
Create statistics helping us analyze how to improve our products and services such as testing new features or analyzing vehicles lifecycle; Develop and improve our BRP products and services and your experience, including maintaining and improving the performance of our BRP products and services, developing, and adding new features or capabilities; Develop aggregated analysis, statistics, and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business.	Depending on the circumstances, either: With your consent to cookies; Our legitimate interest in creating trends and reports for business intelligence, such as to create aggregate trend reports and measure our client satisfaction, improve our products and services quality, and measure our performance including the effectiveness or our marketing strategies and content.
Prevent, detect, and control fraud and any unauthorized or illegal activities
Detect and control fraud in relation to BRP products or services purchase; Manage illegal or unauthorized activities and cyberthreats.	Depending on the circumstances, either: To comply with our obligations under laws and regulations applicable to us, for example anti-fraud laws; Our legitimate interest to protect our brand and image against fraud losses and impacts.
Perform online behavioural advertising through cookies and similar technologies
Understand how you interact with our websites, our mobile applications, our products or services, and our advertisements on third-party websites, such as Facebook/Meta; Measure the effectiveness of our web pages, mobile apps, products or ads; Enable us to show ads that are more relevant to you; Create custom audiences on social media platforms, such as Facebook/Meta; Serve advertisements via these platforms that are relevant to your interests or to individuals that these platforms have identified as sharing similar interests. To learn more about your privacy choices in respect to cookies and similar technologies used for online behavioural advertising, please see the HOW DO WE USE COOKIES AND SIMILAR TECHNOLOGIES section.	Depending on the circumstances, either: With your consent to cookies; Our legitimate interest in getting to know you to better, personalize your experience, our products, services and interactions with you, understand how users interact with our websites and apps to improve user experience and measure our audience and the effectiveness or our marketing strategies and content.

 

International Transfers of Personal Information

If your personal information is transferred outside Europe, the following measures apply:

• Your personal information is transferred to a country considered as providing adequate protection by the European Commission, such as Andorra, Argentina, Canada, Faroe Islands, Guernsey, Israel, Isle of Man, Japan, Jersey, New Zealand, Republic of Korea, Switzerland, the United Kingdom, or Uruguay;
• The European Standard Contractual Clauses (SCCs) under the General Data Protection Regulation 2016/679 (GDPR) have been signed with third parties as the SCCs provide appropriate data protection safeguards. BRP incorporates the SCCs that are annexed to the European Commission’s Implementing Decision 2021/914 of 4 June 2021 for the transfer of personal information to third countries pursuant to GDPR, as well as the SCCs as amended by the International Data Transfer Addendum as issued by the UK Information Commissioner’s Office under S119A (1) Data Protection Act 2018. SCCs are incorporated into the contracts between BRP and third parties who manage personal information on its behalf.
   

Privacy Rights

In addition to the privacy rights described in the YOUR RIGHTS OVER YOUR PERSONAL INFORMATION section, you or have other rights over your personal information, such as:

• Right to be informed. You have the right to know how your personal information is being handled by BRP and ask us any questions you may have about it.
• Right to object to the processing of your personal information. You can ask BRP to stop processing your personal information including to profiling, and you can opt out at any time from receiving our commercial communications.
• Right to withdraw your consent. Where you formerly gave us your consent, you can withdraw your consent at any time.
• Right to request the restriction of processing of your personal information. You can ask BRP to temporarily freeze or limit the handling of your personal information, for example, if you believe your personal information is inaccurate.
• Right to request the erasure of your personal information ("right to be forgotten").
• Right to request portability of your personal information. You may request to receive your personal information in a structured, commonly used, and machine-readable format or request that your personal information be transferred by BRP to a third party.
• Right not to be subject to automated decision making. You have the right not to be subject to a decision based solely on automated processing, which includes profiling, when that decision produces legal effects concerning you or significantly affects you. In that case, you can ask us to involve someone to review the automated decision, to express your point of view, and to contest the decision.
• Right to define instructions regarding your personal information for its management after your passing. You have the right to designate someone who will give us instructions in relation to your personal information, including a deletion request, in the event of your passing.
   

You also have the right to lodge a complaint with the data protection authority in your country of residence. You can find your data protection authority online on the institutional website of the European Commission.

You can exercise these rights by contacting our Privacy Officer as described in the HOW TO CONTACT US section at the beginning of this Policy. Please note that any request to stop the processing of your personal information or to have it erased will not be applicable when BRP has the obligation to communicate with you for health or safety related matters, such as safety recall or warranty matters regarding your BRP product(s), or as otherwise permitted under applicable laws.

This section supplements the information contained in our Privacy Policy and applies solely to clients, visitors, users, and others who reside in China.

Unless otherwise stated, the following BRP entities are considered data controllers under applicable laws because each of them determines how and why they handle your personal information:

• Bombardier Recreational Products Inc., having its corporate headquarters at 26 Saint-Joseph St., Valcourt, Québec J0E 2L0, Canada;
• BRP Commerce & Trade (Shanghai) Co Ltd. (Rm 301, Building 6, No.10 Heng Shan Rd, Xuhui District, Shanghai 200031, China).

BRP’s Legal Grounds for Processing Your Personal Information

BRP will process your personal information based on the following legal justifications:

• Your consent is obtained;
•  The processing is necessary for the conclusion or performance of a contract with you;
• The processing is necessary for the performance of statutory duties or for compliance with a legal obligation;
• The processing is necessary for coping with public health emergencies or for the protection of the life, health, and property safety of a nature person;
• The information has been publicly disclosed by you or other legally disclosed personal information within a reasonable scope;
• Other circumstances provided by laws and administrative regulations.

Privacy Rights

In addition to the privacy rights described in the YOUR RIGHTS OVER YOUR PERSONAL INFORMATION section, you have other rights over your personal information, such as:

• Right to be informed. You have the right to be provided with clear, transparent, and easily accessible information about how your personal information is being handled by BRP.
• Right to ask us to limit or stop the processing of your personal information. You can ask BRP to limit or refuse the handling of your personal information unless laws or administrative regulations stipulate otherwise.
• Right to withdraw your consent. Where you formerly gave us your consent, you can withdraw your consent at any time.
• Right to request the erasure of your personal information. You have the right to request deletion of your personal information where conditions under applicable law are met.
• Right to request portability of your personal information. You may request, as part of your right to obtain a copy of your personal information, that your personal information be transferred to a personal information handler you designate, where it meets the conditions of the applicable law and BRP must provide a channel to transfer it.
• Right not to be subject to automated decision making. Where BRP conducts information push delivery or commercial sales to you through automated decision-making, you have the right to request that we provide you with the option to not target your characteristics or provide you with a convenient method to refuse. When the use of automated decision-making produces decisions with a major influence on your rights and interests, you have the right to require BRP to explain the matter, and you have the right to refuse that BRP make decisions solely through automated decision-making methods.

International Transfers of Personal Information

When sharing your personal information with third parties in accordance with this Privacy Policy, it may be transferred outside of China. We will always evaluate our legal justification for such transfer and deploy protective measures, as detailed in the WHO WE SHARE YOUR PERSONAL INFORMATION WITH section. We will transfer your personal information in compliance with applicable data protection laws and will implement suitable safeguards.